About the Role

Wyndly seeks a Performance Marketing Lead to own paid acquisition channels and drive direct-to-consumer growth for allergy treatment. The role involves managing campaigns, analyzing customer insights, and optimizing marketing strategies to reduce customer acquisition costs. This hands-on position requires a data-driven marketer with experience in scaling D2C brands.

Key Responsibilities

• Own paid acquisition end-to-end across Meta, Google, and TikTok
• Crack positioning by interviewing customers and testing messaging
• Turn organic momentum into paid growth insights from social media
• Build and launch weekly experiments across ads and landing pages
• Partner with creative resources to brief based on performance data

Required Skills & Qualifications

Must Have:

• 3-5 years experience scaling D2C brands, ideally in health/wellness
• Analytical skills with CAC/LTV math and cohort analysis
• Strong copywriting ability with clarity in messaging
• Scrappy experimenter with experience growing from nothing

Nice to Have:

• Have allergies and personally understand patient suffering

Benefits & Perks

• $140,000-$180,000 all-in compensation
• Over 1% equity ownership