About the Role

This role focuses on turning new users into lifelong active champions through intelligent, personalized communication. The Master of User Retention will design and manage customer lifecycle marketing strategies to drive engagement, retention, and lifetime value. Key responsibilities include building automated onboarding flows, segmenting users, and analyzing campaign performance.

Key Responsibilities

• Design, build, and manage the entire customer lifecycle marketing strategy using tools like MoEngage, CleverTap, or Mixpanel.
• Develop and execute automated onboarding flows, engagement campaigns (via push notifications, email, in-app messages), and churn-reduction sequences.
• Segment our user base to deliver personalized communication and offers that drive specific actions (e.g., first card load, second brand voucher purchase).
• Run A/B tests on messaging, timing, and channels to continuously improve key metrics like activation rate, transaction frequency, and retention.
• Analyze campaign performance and user behavior to identify points of friction and opportunities for improvement in the user journey.

Required Skills & Qualifications

Must Have:

• 2-5+ years of experience in a CRM, Lifecycle, or Retention Marketing role for a B2C mobile app.
• Hands-on expertise with at least one major marketing automation platform (MoEngage, CleverTap is a must).
• You are data-driven and have a strong understanding of user segmentation and cohort analysis.
• You have a user-centric mindset and a passion for understanding user psychology and behavior.

Nice to Have:

• You are an excellent copywriter, able to craft compelling messages for different channels.