About the Role

The Data Analytics Strategist develops omni-channel media reporting and provides market research to inform client strategy in travel and tourism. They analyze campaign performance, create dashboards, and optimize media plans to achieve client goals. This role requires 5+ years of media analytics experience and leadership in managing client relationships and team deliverables.

Key Responsibilities

• Develop omni-channel media reporting and provide market research support
• Analyze campaign performance and generate agency benchmarks with recommendations
• Oversee data collection, analysis, and interpretation from various media channels
• Lead client reporting and insights presentations, troubleshooting under-performing campaigns
• Manage employee engagement and workflow for performance team deliverables

Required Skills & Qualifications

Must Have:

• 5+ years of media analytics experience
• 5+ years creating performance driven strategies for paid media campaigns
• 5+ years experience with Web analytics systems and Certified in Advanced Google Analytics
• Programmatic and Digital Media experience (outside of Search and Social)

Nice to Have:

• Market research experience in the travel and tourism industry
• Experience managing a wide array of projects and clients simultaneously
• Significant management experience with cross-functional teams

Benefits & Perks

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events