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About the role
Associate Marketing Manager - EU Seller Marketing at ADCI - Tamil Nadu - A83
Required Skills
digital advertisingperformance marketingsem toolsdata analysisai/mlgoogle adsbing adstableauexcel
About the Role
The Associate Marketing Manager role focuses on driving new seller recruitment across EU marketplaces through data-driven marketing and AI-powered optimization. Responsibilities include managing paid search campaigns, analyzing performance metrics, and leveraging AI tools for campaign optimization. This position requires analytical skills and experience in digital advertising and performance marketing.Key Responsibilities
- Own and optimize performance marketing including paid ads across Google Ads, Bing Ads, and other relevant platforms using data and AI-driven automation tools
- Develop and execute paid search strategies enhanced by AI driven insights, trends, and content recommendations
- Analyze performance metrics, develop actionable insights, and apply machine learning-based tools for campaign optimization
- Experiment with AI tools for keyword optimizations, audience targeting, copy testing and ad creative generation
- Manage budgets, monitor pacing, and ensure efficient delivery toward business goals
Required Skills & Qualifications
Must Have:
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience analyzing data and best practices to assess performance drivers
- Speak, write, and read fluently in English
- Bachelor's degree
Nice to Have:
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
- Experience working with global cross-functional teams
- Master's degree
Benefits & Perks
- Inclusive Team Culture
- Work-Life Balance
- Mentorship & Career Growth